How I Help Teams Build Clarity, Trust, and Growth
Making an Impact.
Across every role — from global product marketing at IMAX to launching nurture systems for small service businesses — my work centers on one mission: turning complex offerings into simple, strategic systems that convert leads into long-term clients.
Here’s a look at how I’ve done that in different contexts.
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IMAX - Director of Product Marketing
Challenge: Messaging was fragmented across teams, limiting product adoption and sales enablement.
Contribution: I rebuilt the full product narrative, aligned GTM efforts, and launched sales tools that helped unify the buyer experience.
Outcome: Empowered sales and marketing teams with a consistent story, improved adoption of enterprise tools, and elevated product visibility across global partners.
➡️ What this shows about me: I bring structure and clarity to high-complexity, multi-stakeholder environments.
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Telestream – Senior Product Manager
Challenge: Mature products had stalled in growth; messaging was dated, and user onboarding was weak.
Contribution: I revamped positioning, modernized onboarding, and helped launch more cohesive campaigns.
Outcome: Delivered a 20% YoY revenue lift and improved trial-to-paid conversion rates.
➡️ What this shows about me: I connect the dots between product, marketing, and revenue.
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Fantag – VP of Marketing
Challenge: Early-stage B2B startup with no brand presence or scalable funnel.
Contribution: I built the marketing engine from scratch — messaging, lead gen, automation, content, and CRM.
Outcome: Acquired over 15,000 users in 3 months and enabled early enterprise deals.
➡️ What this shows about me: I move fast, and I build from zero with empathy and precision.
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Enginuity Marketing – Founder & Principal
Challenge: Small service businesses often lack the time, tools, or know-how to follow up effectively with leads.
Contribution: I build full lifecycle systems — CRM, email, automations — to help them convert more and stress less.
Outcome: Clients report increased response rates, better client retention, and more confidence in their marketing.
➡️ What this shows about me: I love turning messy, manual processes into simple systems that scale.
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Telestream – Digital Marketing Manager
Challenge: Telestream needed to modernize its digital marketing as it scaled into new global markets.
Contribution: I built foundational marketing systems, launched dozens of products, and led digital campaigns across email, web, and automation. I introduced new automation tools, built their nurture strategy from scratch, and drove alignment across product, sales, and marketing.
Outcome: Over my 10+ years, Telestream grew from niche player to an industry leader. I helped drive significant revenue growth and brand expansion, supporting Telestream’s rise to industry leadership.
➡️ What this shows about me: I build long-term systems that evolve with the business.
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Abso – Marketing Director
Challenge: Marketing lacked focus as Abso transitioned from HR services to SaaS.
Contribution: I repositioned the brand, launched targeted campaigns, and created tools that supported sales and lead generation.
Outcome: We gained national visibility, secured new enterprise accounts, and laid the foundation for SaaS growth.
➡️ What this shows about me: I bring clarity and momentum to fast-moving teams.
Copywriting
Check out my blog for some recent writings. Also be sure to see my Writing Samples page for a variety of fun things I’ve written throughout the years.
Speaking & Presentations
I can speak on a variety of marketing topics, and represent your company professionally.
Here’s an example of me on my monthly live streamed show, The Wirecast Show.
Some Samples
Video Marketing
Here’s a sample promo video I created for Fantag. We used this video as part of our package to attract partnerships.
Want to dig deeper into my approach or see more work samples?
Let’s connect — I’m always happy to walk through case studies or talk shop.