Helping Organizations Bring Complex Products to Market
Making an Impact.
My work sits at the intersection of product marketing, enterprise GTM strategy, and customer adoption.
Across SaaS, media technology, and platform products, I’ve helped organizations clarify positioning, align cross-functional teams, improve customer adoption, and accelerate revenue growth.
Featured
Work
IMAX / SSIMWAVE — Director of Product Marketing
Enterprise Video Optimization & Streaming Infrastructure
Challenge
As IMAX expanded its enterprise streaming and optimization platform offerings, messaging and go-to-market execution became fragmented across technical, commercial, and partner audiences.
What I Led
Repositioned complex streaming optimization products for both technical buyers and executive stakeholders
Built cross-functional GTM alignment across product, sales, engineering, and partner teams
Developed enterprise enablement assets including ROI frameworks, battlecards, technical messaging, and launch materials
Supported AWS Marketplace and strategic cloud partnership initiatives
Helped establish a clearer market narrative around video quality optimization and streaming efficiency
Business Impact
Contributed to 50% ARR growth in year one
Strengthened enterprise sales enablement and partner alignment
Helped position IMAX technology as a strategic infrastructure solution rather than a point product
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IMAX - Director of Product Marketing
Challenge: Complex streaming optimization technology required clearer enterprise positioning and stronger GTM alignment following acquisition by IMAX.
Contribution: Led product marketing initiatives focused on messaging, sales enablement, launch coordination, and strategic communication across technical and commercial audiences.
Outcome: Contributed to 50% ARR growth in year one while helping position the platform as a strategic enterprise streaming solution.
➡️ What this shows about me: I bring structure and clarity to high-complexity, multi-stakeholder environments.
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Telestream - Product Marketing & GTM
Challenge: Enterprise video and workflow products were technically sophisticated but difficult to position clearly across customer, sales, and partner audiences.
Contribution: Led product marketing and GTM initiatives spanning positioning, launch support, sales enablement, messaging, and cross-functional alignment across product, engineering, sales, and marketing teams.
Outcome: Helped strengthen enterprise product narratives, improve sales readiness, and support adoption across SaaS and infrastructure-focused offerings.
➡️ What this shows about me: I bring Enterprise SaaS and platform marketing leadership with experience translating complex technologies into clear market narratives across product, GTM, customer adoption, and cross-functional strategy.
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Telestream – Product Management & Customer Strategy
Challenge: Mature products had stalled in growth; messaging was dated, and user onboarding was weak.
Contribution: Collaborated across product, engineering, support, and customer-facing teams to help shape product direction, prioritize customer needs, and improve alignment between market requirements and platform capabilities.
Outcome: Strengthened cross-functional product alignment and contributed to customer-focused product improvements across workflow solutions Delivered a 20% YoY revenue lift and improved platform KPIs.
➡️ What this shows about me: I connect the dots between product, marketing, and revenue.
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Telestream – Digital Marketing Manager & Customer Lifecycle
Challenge: Global SaaS products required scalable customer communication and lifecycle programs to support acquisition, engagement, onboarding, and retention.
Contribution: Built and managed digital marketing and lifecycle initiatives including marketing automation, webinar programs, customer communication strategies, content development, and demand generation campaigns.
Outcome: Over my 10+ years, Telestream grew from niche player to an industry leader. I helped drive significant revenue growth and brand expansion, supporting Telestream’s rise to industry leadership.
➡️ What this shows about me: I build long-term systems that evolve with the business.
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Fantag – VP of Marketing
Challenge: Early-stage fan engagement platform needed stronger product positioning and customer growth strategies in a rapidly evolving startup environment.
Contribution: Supported product marketing, digital campaigns, audience engagement, and partner communications across cross-functional startup teams.
Outcome: Helped strengthen customer engagement efforts and support brand visibility during a critical growth phase.
➡️ What this shows about me: I move fast, and I build from zero with empathy and precision.
Messaging & GTM
Check out my blog for some recent examples of work that I’ve done. Also be sure to see my Writing Samples page for a variety of fun things I’ve written throughout the years.
Speaking & Presentations
I can speak on a variety of marketing topics, and represent your company professionally.
Here’s an example of me on my monthly live streamed show, The Wirecast Show.
Some Samples
Video Marketing
Here’s a sample promo video I created for Fantag. We used this video as part of our package to attract partnerships.
Want to dig deeper into my approach or see more work samples?
Let’s connect — I’m always happy to walk through case studies or talk shop.